My previous role with Inmar Intelligence was to work with our high profile brands in order to direct and manage micro-influencers in the creation and promotion of content.  

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My daily tasks included communicating with Influencers based on the brands needs and keeping with campaign timelines, creating detailed instruction sets for Influencers to guide them through content creation, and managing the content when it is in the public eye to ensure quality return on views, engagements, and actions for our brands.

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A few of the brands I worked with and on behalf of regularly were Anheuser-Busch® brands, Smithfield® Meats, Nature Made® Vitamins, and Abbott Laboratories. I was the resident Adult Beverage expert on the Community Team, and regularly handled campaigns where an alcoholic beverage is the main product featured. I ensured all legal requirements were met to post the content and ensure the Influencers followed all required guidelines of the platform they are posting on.

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I entered this role from an internship with the Community Team where I first learned about the daily tasks of the role, and assisted team members with necessary tasks to ensure great content for our brands and a good experience with the brands and our platform for our community of influencers.